Social media is one of the most important tools in the marketing arsenal of every business. With over 3 billion users globally, these platforms for creating and sharing news, ideas, photos, and pretty much everything you can think of, have become increasingly powerful in terms of influencing public opinion, popular trends, consumer behavior, and purchasing decisions. Besides that, social media networks allow brands to communicate directly and interactively with their target audience which provides them with a lot of valuable, firsthand customer information. However, this means that there are large volumes of uncategorized data that humans can’t process and......

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