The course of social media marketing never did run smooth. The top platforms now could disappear tomorrow, marketing strategies that worked previously could suddenly backfire and drive customers away. But with over 2 billion social network users around the globe — a number that leaps by double digit percentages every year—you can’t afford to take your ball and go home. Keeping tabs on which way the wind is blowing, where your customers are going, and what they’re saying is the only way to stop the scramble to keep up and start getting ahead instead. Here are the top 5......
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