Top 5 Pro Tips To Create an Outstanding Instagram Business Page
by Chico Orange
Instagram has become a huge nest for businesses and influencers alike. A lot of people has realized the economic value of having a huge following, and everyone wants to get a piece of that pie. The problem is, not everyone knows how to market, brand, and position themselves on the seemingly complicated social media platform.
Social media marketing in the Philippines, however, has taken a turn towards the development of the answer, or answers for the platform’s algorithm. If you wish to know more about how to make your profile stand up and be more visually attractive to your target audience, listed below are five of the best “pro” tips on how to achieve such.
Follow a color scheme.
Most people look at a photo and think that as long as it looks great, it should make it to the ‘gram. However, that shouldn’t be what you should be doing. Instead, you have to take a step back, look at your other photos, and view your profile as a whole. When people come to your instagram page, they don’t just see one or two pictures, they see at least nine pictures that define you and your brand, so in that first few moments, your feed should attract the viewer through your colors. If you’re dealing with a disorganized feed that doesn’t have any color coordination in place, you might as well have said goodbye to your prospective client.
Create a pleasing visual aesthetic.
Related to the first tip given above, a pleasing visual aesthetic is what people of this generation actively look for when they see your instagram profile. They judge you based on how you arrange certain posts. They check if you’re professional enough to be able to create a story with your posts, and not just an interesting color palette. After all, you’d have already gotten their attention with your colors, it’s time to reel them in with your brand story. Pique their interests as much as possible, to keep them interested in what you have to offer.
Contact influencers that have audiences that align with yours.
It’s common information to know that brands and influencers work together towards the same goal, selling products. Influencers sell themselves to their audience and followers, while brands sell their products to theirs. Both of you have similar goals therefore, it’s natural for the two of you to work together.
However, what some brands fail to consider is if the followers of a certain influencer fall in the same line as their target market. You wouldn’t want to get a travel blogger to post about tools in general, because his or her followers would likely be travel buffs. Instead, you should go for an influencer well-known for his talent in crafting and the like. Blindly contacting influencers due to the number of followers they have will surely be a cause of ruin for your company. It’s granted that they’ll bring you exposure either way, but will that exposure translate to sales?
Be consistent in posting about yourself and your products.
Consistency is key in instagram. People tend to unfollow accounts that don’t post regularly, or post too frequently. Due to this fact, it’s best for a brand to find a suitable posting schedule that it can maintain throughout its existence on the platform. Not only will this ensure a constant stream of customers to the site, but it will also flesh out the story of your brand as well as positively affect the variables in the algorithm that instagram uses to know who appears in the discover page of another.
Always be open to engagements.
If you’ve followed the first four tips and kept them to heart, you will inevitably get a lot of direct messages and/or comments on your instagram posts asking about your products, or asking about possible collaborations with you and your brand. You don’t have to be devoted to being kind all the time, but keeping your replies respectable and nice won’t hurt, and will help you earn a follower or two in the process.
Follow a color scheme, create a pleasing visual aesthetic, contact influencers that have audiences that align with yours, be consistent, and always be open to all types of engagements. Following these tips would surely make you a professional on instagram. However, while saying all these is easy, applying them into practice can be quite difficult, because if it was easy, everyone would be pros with their accounts.
If you’re having a hard time following these tips accordingly, there are various social media marketing agencies in the Philippines that offer their services in order to help you become a pro on Instagram, or on any other social media platforms that you may want to grow on.
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August 26, 2021
August 26, 2021