Intrusive, interruptive and self-centered marketing do not work in today’s social media marketing. But content with stories does, stories work. Remember that 2014 #LikeAGirl campaign of Always? Know why it’s so successful? How about the recent Kwentong Jollibee Series? Get what we mean?
Ads are resisted while stories are welcomed, because they are relatable, shareable and shapeable. But to deliver a great content story you have principles that you should follow.
Define your “Why”
Find your why and then you’ll find your story. Your story will tell your audience what your values are and what your brand stands for.
It’s not all about you.
Focus in what your audiences want to talk about and not what you want to say. Let’s face it, who likes someone who only talks about them self.
Insights inspire ideas.
Know your audience as much as you know your brand. Because the most relatable, shareable and shapeable stories come from brand truths.
Go all the way
Be fearless in your commitment in storytelling. Put content at the core and not at the end of your marketing plan, and amplify it in all communication channels.