The 10 Commandments Of Content You Need To Know

The 10 Commandments Of Content You Need To Know

Intrusive, interruptive and self-centered marketing do not work in today’s social media marketing. But content with stories does, stories work. Remember that 2014 #LikeAGirl campaign of Always? Know why it’s so successful? How about the recent Kwentong Jollibee Series? Get what we mean?

Ads are resisted while stories are welcomed, because they are relatable, shareable and shapeable. But to deliver a great content story you have principles that you should follow.

Define your “Why”

Find your why and then you’ll find your story. Your story will tell your audience what your values are and what your brand stands for.

It’s not all about you.

Focus in what your audiences want to talk about and not what you want to say. Let’s face it, who likes someone who only talks about them self.

Insights inspire ideas.

Know your audience as much as you know your brand. Because the most relatable, shareable and shapeable stories come from brand truths.

Go all the way

Be fearless in your commitment in storytelling. Put content at the core and not at the end of your marketing plan, and amplify it in all communication channels.

Be social at the core

Publishing your story to the public is not the end. It’s the beginning of a two way conversation and deeper relationship with your audience. Upgrade your social media marketing strategy!

Don’t post and pray.

Don’t just aim randomly and publish without real strategy. What’s the use if it’s not visible to the right audience?

Be authentic.

Be transparent and true to your story. You don’t just say who you are but you deliver and you show your audience who your brand is.

Be the expert.

All storytellers have an agenda and it’s alright as long as the source is clear and the content is relevant. Be trustworthy. Know how your audience decide whether you are trustworthy or not in our blog.

Loosen your grip.

Your brand is portrayed not just by you or your creative agency but by your consumers, fans and detractors, and other multiple factors. Embrace that reality and build credibility.

Expect results.

Content is cool, but don’t invest in it just because it is. But invest because of its potential as part of your marketing mix to help achieve business goals.

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Jan Klaudette De Guzman

I write coffee induced content.

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