How to Maximize Your Social Media Presence in 2021
by Chico Orange
It seems that the biggest part of the internet these days is social media. It’s highly unlikely that you own a smartphone these days without it containing a single form of social media. There’s Facebook, Twitter, Instagram, LinkedIn, and etc. The point is, it will take a considerable effort to even try to avoid having a presence in any of these sites.
Aside from the considerable effort in doing so, you’re missing out on the majority of the market you can gain just from dwelling in these pages. You could continue to stay off the grid and forever wonder what gains you could plunder from creating social media accounts, or you could take decisive action towards it. If you’re thinking of starting now, listed below are some tips and techniques that social media agencies in the Philippines use in order to maximize their clients’ social media presence in 2021.
Set a SMART Goal.
Before doing anything to your social media profiles by boosting your posts, creating numerous amounts of content, and other things you might possibly believe could be beneficial to your profile, you have to set goals. However, you don’t want to set a goal just for the sake of setting one. You have to set one that’s Specific, Manageable, Achievable, Relevant, and Time-bound. For a goal to be SMART, it has to be limited by those adjectives mentioned above.
Pay attention to what’s trending.
Hopping on trend and becoming a bandwagon isn’t that bad from a marketing perspective. In fact, it’s the smart move, given that information travels at a really quick pace on social media. One second, you could be tweeting about an article you thought was trendy, and the next, it’s the subject of a ton of backlash from highly opinionated individuals. You have to be wary about the trends you’re jumping on, while also maximizing the publicity you might be able to get from riding them.
Focus on eye-catching visuals.
When you browse a social media page, you rarely stay for the long blocks of text that one may have. You know that those blocks of text are informative, but not everyone has the attention span to read through all of them. In fact, it would be better to actually try and focus on the most interesting things first, compile them into a neat visual aide, and publish that instead. This generation’s steadily decreasing attention span is to blame, with information readily accessible with a small movement of their fingertips. All you can do is adapt to the ever-changing norm, because they’ll be your customers nonetheless.
Create content that will generate interactions and engagements.
Interactions are king in this day and age, and getting a lot of them will ensure that your page is seen throughout the various social media platforms you post in. This is one of the few main things that social media agencies in the Philippines focuses on. If you’re wondering what engagements are, these are comments, shares, likes, and re-blogs of your post. Most social media platforms depend on this to calculate the amount of accounts your post shows up on organically. It’s like a simple case of chicken or the egg, if you get more engagements, your post becomes more visible, but in order to get those engagements, people have to see your posts and interact with them.
Utilize boosted posts.
Most social media platforms offer a paid service wherein they actively boost your post’s reach. Usually, these types of posts are referred to as promoted or boosted posts. If you can utilize this feature, and boost the posts you have with the most number of engagements, you may be able to snowball that post into a trending topic, effectively increasing your reach exponentially.
All of these practices sound simple enough to do on their own, however, knowing how to do and adhere to them simultaneously takes a bit of practice. It takes a lot of experience in order to efficiently maximize your social media presence in 2021, but the best part about it is that you can always outsource these tasks to a social media agency in the Philippines.
Following these tips and strategies will ensure that you maximize your social media presence in 2021, and will effectively make your brand more well-known and trusted in the market you compete in.
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