How to Leverage Social Media for Social Selling
by Chico Orange
You’ve probably heard about the power of social selling. But do you know how to leverage it to drive more sales for your business? In this article, we help you build your social selling routine so that you can kick start your efforts and pave the way to a boost in your bottom line.
With the rise and popularity of social media also came many opportunities for businesses to leverage the platform and improve their bottom line. One opportunity brought about by the power of social media is social selling, which is a tool that businesses need to add to their repertoires.
Social selling is the act of leveraging social media to connect with potential clients and customers. While it sounds easy enough, actually doing so takes a lot of preparation, strategy, and work. The crux of social selling is engagement, which requires time and practice to perfect.
It’s high time for your business to tap into social media not only as a marketing platform but more importantly, as a sales platform. Stay ahead of the competition by utilizing the social selling strategy. Here’s how:
Create and Curate Great Content
Social selling all starts with creating great content that connects and converts. It’s the most powerful tool you can use to drive engagement. But it’s not enough to publish any old blog you have in your archive. You need to create high-quality, relevant, and captivating content that your target audience absolutely cannot resist!
Your content needs to resonate with your audience and spark conversations. The good news is that there’s a myriad of content types you can use, such as:
To help you with your content strategy, start by meeting with your content team and brainstorming ideas that you think will fit well with your brand and interest your audience. Then evaluate all your ideas and choose the most suitable pieces to share on your social media platforms.
Publish Your Content Widely
After creating high-quality content, of course, you want it to be seen! Your first instinct would be to publish your content on all social media sites you can think of. But let us be the ones to tell you that you’ll only be wasting your time and despite the number of sites you publish in, you will produce few results.
The best strategy is to publish your content where your target audience spends most of their time! These are sites of higher value to you because you get the best opportunities to attract people who actually need and want to see your content.
Think of two to four primary social media platforms, depending on who your target audience is. It’s also great to make use of social media scheduling tools and automation software to help you save time and energy.
Use Your Content to Drive Engagement
At this point, you might be thinking that social selling is the same as content marketing. But the most important difference between them is what happens after you publish your content. Social selling is the proactive process of leveraging that content to drive engagement.
How do you do that, you might ask? You have a plethora of options. Consider:
- Starting and participating in conversations
- Asking and answering questions from your audience
- Commenting on posts
- Responding to comments
- Addressing customer service issues and concerns
- Managing complaints
- Interacting with your audience
These actions will help you connect with your audience, solidify your brand, and build relationships. Ultimately, these formed bonds will allow you to easily convert your audience to loyal customers.
One important thing to do in this step is to gather data and analyze them. Record information about who is engaging with your content, what posts receive more traffic, and what are areas of improvement you can focus on. It’s also important to measure engagement by paying attention to social signals like likes, comments, and shares.
Form Relationships With Your Audience
Through the data you have collected, you can determine the people who are constantly engaging with your posts. These are your best prospects and it’s a good idea to target them specifically. Doing so will encourage them to engage more and even bring the word out about your brand to their own social circles. Once you’ve found your best prospects, you’re in a much better place to leverage their voices and boost engagement.
Use Engagement to Boost Promotions
The past steps have been all about driving engagement. This is where the selling part comes in. You may notice that throughout your social selling routine, you spend more time building relationships and less time doing the actual selling. That’s because subtlety is key in this sales strategy.
Your goal is to subtly sell your products or services instead of forcing them down the throats of your audience. You can do this by adding call-to-actions in your content that will drive traffic to your site and ultimately increase conversions and boost sales.
Social selling is a buzzword these days. But only a few businesses know how to properly utilize it in their sales strategy. Once you incorporate this tool into your sales routine, you can get an immediate edge over your competition, boost your brand recognition, and form relationships with your audience (and soon-to-be loyal customers).
The process of social selling may seem overwhelming. If you need help kick-starting your social selling strategy, Citrus, your reliable social media agency in the Philippines, can help! We understand the power of social selling and can help you utilize it to get more prospects, enjoy better conversions, gain higher traffic, and improve your bottom line.
Contact our social media agency in the Philippines today and let’s discuss the strategies we can implement for your brand. To learn more about us and what we do, visit our website and follow us on Facebook, Instagram, Twitter, and LinkedIn.
Geek, Internet Entrepreneur, Graphic Designer, Web Developer, Photographer, Software Junkie, Digital Artist, Technology Enthusiast, Idea Evangelist, Tech Support Blogger, Bootstrapper, Shameless Self-Promoter, Technology Consultant.
December 13, 2021
December 13, 2021