How Social Media Marketing in the Philippines Can Help Your Business Grow
by Chico Orange
Today, pretty much every Filipino is on social media and the statistics don’t lie! Currently, there are an estimated 74 million Facebook users in the Philippines and this number is expected to reach 80 million by the end of 2020. That’s around 72% of the whole Philippine population!
For ordinary Filipinos, this means we can interact more with one another. But for business owners, this means a new way to connect with customers. For the past 10 years, a lot of businesses in the Philippines have invested heavily on social media marketing. Using the social media platform has brought a lot of even to small businesses.
Here in this article are the ways how social media marketing can help in your business and reasons why you should make one now.
The good old days of TV commercials and printed ads are gone. Social media marketing is the new marketing. Establishing the presence of your business in social media brings a wider area of coverage for your customers and potential customers. You can even find new customers that haven’t even heard of your brand before.
Increases inbound traffic to your website
Your social media account can be a portal to your website. By linking your website to your account, an interested audience can be redirected to your website thus increasing your inbound traffic.
In order to consistently have most inbound traffic, it is important to regularly post quality and engaging content that attracts your target audience. The more quality content you post, the more new leads to your website.
Social media marketing in the Philippines is cost effective and saves you a lot. You don’t have to pay TV ads or printed ads. Even by just publishing quality content on your social media channels can yield significant results. Also, you don’t have to invest in actively posting your social media content. Your followers can passively share them.
Also, if you want to get an extra mile, you can opt for paid ads such as on Facebook or Twitter and they are relatively cheap! Coupled with SEO, your brand can definitely reach distant shores.
Helps you reach specific audiences
Different people use different social media. You can find specific niches on different social media platforms. With this you can plan your marketing strategy specifically targeted on audiences that might be interested with your product. For example, people on Instagram tend to be oriented on photography compared to LinkedIn which is more business oriented.
In doing this, start by creating a list of your target audience and their corresponding demographic values such as gender, age, location, interests or hobbies. This will give you an idea what social media platform your target audience is using.
Creates a following
One advantage most business owners overlooked on social media marketing is that it has a potential to create a following especially here in the Philippines. When your audience is genuinely satisfied with the product or services you offer, they surely create a following. From there your brand will spread to a much wider audience.
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