A Strong Personal Brand Is An Advantage Whatever You Do In Life

by Jan Klaudette De Guzman

April 22, 2019

in Daily Digest, Marketing, Social Media

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Most of us understand the value of branding. It adds tremendous value in building a well recognized and respected business. But why do most of us do not equally understand the value of having a personal brand?

According to BrandYourself, Personal Branding refers to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you, you. Effective personal branding will differentiate you from other professionals in your field.

And not only is this for entrepreneurs or for business, regardless of your profession, there are a number of reasons why having your own personal brand can add more value to your life.

You’ll know how to showcase yourself better.
Be able to understand your weaknesses and strengths.
Stand out from peers and competition.
Build a community with those who share the same values as you.
Create meaningful interactions.
Establish credibility.
Demonstrate your values.
Elevate your social proof.
Become more confident.
Convey your message.

How to build your personal brand?

Photo by Aziz Acharki on Unsplash

You can start by answering these questions Mali Phonpadith from S.O.A.R. Community Network suggested. Personal branding requires a deep understanding so you have to keep in mind to be as authentic and honest as you can, because you have to live up to it.

List down your core values, interests and passions.
What motivates you?
What makes you happy?

Next step would be to create your vision statement.

Another is building your personal brand with a bold and true vision statement, this would most likely be shown only to you so don’t worry if it sounds or looks weird. Then follow it up with your goal, try considering these questions and write as many answers as you can.

What do you need and want to achieve in life?
What will it mean to be successful in the near and distant future?

Take inventory of yourself

Photo by Marco Xu on Unsplash

Now it’s time for you to understand your skills and capabilities to find out which one can help you achieve your goals. If you think there’s still not enough skills in your artillery, try learning a bit more skills for free!

What is your personal and professional training and experience?
Define your strengths and key weaknesses?
What qualifications make you stand out and different?
What makes you happy?

Also, prioritize choosing the characteristic and people you will help you achieve your goals.

Sometimes you’d feel uncomfortable or dissatisfied with your answers, or you might have a hard time answering honestly. No worries, you can ask close friends or your family to help you. Just tell them not to sugar coat what they say and be as honest as possible.

In conclusion, personal branding requires time and may need to change many times, because your personal brand must grow together with you and as organic as it can be. It’s basically a never ending self-discovery.