7 Goal-Setting Strategies That Will Boost Your Social Media Marketing
by Chico Orange
What sets successful social media campaigns apart from unsuccessful ones? Here at Citrus, we believe it’s goal setting. We list the 7 most popularly used and most effective goal-setting strategies to help you upscale your social media marketing.
Social media marketing is one of the core concepts that you need to be exploring in today’s digital-first landscape. Both big and small brands are leveraging Instagram, Facebook, Twitter, TikTok, and other booming social platforms to generate leads, connect with target customers, and increase their bottom line.
But while social media marketing may seem straightforward and easy — it’s not. Only a handful of brands are able to gain a strong presence on social media and boost their revenue through this digital marketing strategy.
Their secret? Goal setting.
See, no matter how much you post on social media or how many ads you put out, they won’t do you any good if they don’t serve a primary goal. Social media marketing is something that needs to be done with intention — the intention to reach and connect with your audience, the intention to achieve real results, and the intention to boost your business through the power of social media.
We did our research and found the most popular goal-setting strategies that set brands up for success in the digital marketing scene in the Philippines.
1. S.M.A.R.T. Goals
Everyone has heard of this goal-setting strategy, and you’ve probably applied it at some point. The most popular and widely used strategy, SMART is easy to implement and also finds significance in digital marketing.
SMART stands for:
- Specific – Write down specific goals that answer the 5W and H questions: who, what, where, why, which, and how.
- Measurable – Lay down success metrics or KPIs that will allow you to measure your progress and identify that you’ve achieved your goal.
- Attainable – Are your goals attainable or realistic? Ask yourself if with your current resources, capabilities, skills, etc. it’s possible to achieve your goals.
- Relevant – Your goal must be relevant to the purpose or mission of your business. How will it benefit your brand or company?
- Time-bound – When is your deadline for achieving your goal? Set a realistic and attainable deadline for you and your team.
2. Locke and Latham: 5 Principles of Goal-Setting
Locke and Latham have created a framework that includes 5 important principles of goal setting necessary to help teams find clarity and achieve higher performance. The 5 principles are:
- Clarity – Your goals must be clear and align with your values and purpose. Clarity must also be present among team members and stakeholders.
- Challenge – Locke and Latham conducted field studies on the 5 goal-setting principles and found that challenging goals boosted team performance by 90%! Make sure to set goals that are challenging enough to be motivating but not too challenging that they stop being realistic and achievable.
- Commitment – This principle is all about ensuring that every person involved in working towards the goal is committed to seeing it through. To help foster dedication and commitment, involve everyone in the goal-setting process.
- Feedback – Being open to feedback can uncover new growth opportunities and solutions to bring your goal forward. Throughout the process, make it a habit to seek advice from stakeholders and team members.
- Task Complexity – Essentialism is a philosophy that finds significance in digital marketing. Make sure that every step you take is in line with your goal and avoid taking routes that are too complex that impact team motivation and productivity.
3. Objectives & Key Results (OKRs)
The OKRs goal strategy is used by industry leaders, including Google! Its simplicity makes it especially attractive for digital marketing teams in the Philippines. Simply, OKRs focus on naming specific objectives and laying down key metrics or numbers that identify the results achieved.
Simply put, your objective is what you want or hope to achieve and your key result is specific numbers that you can aim for to reach your main objective.
4. BSQ (Think Big, Act Small, and Move Quick)
The BSQ goal-setting strategy helps you digest big corporate goals into smaller, more attainable milestones. Created by an organizational psychologist, the BSQ framework is all about breaking down big tasks into smaller ones and working through them as quickly as possible.
To implement the BSQ framework, first think big and identify your ultimate goal. Next, break down the goal into smaller tasks and identify milestones that lead to its fulfillment. Lastly, set a timeline for each milestone and work your way through checking them off your list!
5. BHAG (Big, Hairy, Audacious Goal)
Compared to the prior goal-setting strategies on this list that highlight the importance of setting small and specific goals, BHAGs are a lot different. This framework focuses on your big, hairy, audacious goal, i.e. the overall marketing goals your brand has or your whole social media strategy.
Your BHAG is your long-term goal that serves more as your brand vision than specific milestones. Its purpose is to create a clear catalyst for business growth and identify a finish line for your social media marketing efforts.
6. Growth Hacker Goal-Setting
The growth hacker goal-setting strategy is more of a complete process that guides you through your journey to achieving your ultimate goal. It identifies the 6 important stages to achieving progress, which includes:
- Forming a hypothesis
- Selecting your KPIs or success metrics
- Setting your goals
- Executing your plans
- Tracking your progress and making necessary adjustments
- Socializing or iterating
7. Intriguing Metric
The intriguing metric goal-setting strategy focuses on select KPIs that determine whether or not you are achieving your goals. The mechanics are to categorize your metrics into four buckets, namely:
- High traffic, low conversion
- Low traffic, high conversion
- High traffic, high conversion
- Low traffic, low conversion
The best opportunities can be found in the first two buckets and should be where you pay the most attention.
A Final Note
Goal-setting helps ensure that your social media and digital marketing efforts have intention. With a clear and defined goal, you can tailor your approaches to achieve great heights for your business and boost your brand on social media.
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