3 Crucial Social Media Trends to Utilize Before 2020 Ends
by Chico Orange
Want to know the universal and most defining social media trends for all brands this 2020? Here’s a list of the top trends you should definitely take advantage of.
We are in the last quarter of 2020, yet you still have lots of social media marketing strategies to explore! What are these and how to use each one of them for increased brand authority and favorable development of your brand recognition—online and on the ground? Here we go.
Taking the pathway of social media audience segmentation.
Although we have a specific description of who are your target audience—there are still different groups that exist within it. Now, with the strategy of audience segmentation, the focus of your content is shifted to a higher, new level. From creating a post with your general target audience in mind, now you start to consider tailoring a social media content that can tickle the short attention span of a smaller, more specific audience.
The one-size-fits-all approach is now coming to an end. Hence, researching coupled with expertise & experience in social media marketing is a must.
Oh, and if you’re worrying how you might not have the time for this a-bit-more-complex strategy, but you want to stay on top of the game, then we have just the right recommendation for you. Social media marketing agencies here in the Philippines, like Citrus, have sufficient tools to provide you data-driven, optimized, and grounded to the context of audience, personalized social media content. However, be careful and rely only on a trusted, well-reviewed social media marketing agency, like Citrus, as you might not want to make a mistake on this one.
So, if you’re now thinking a social media marketing agency is the right thing for you—then you know now who to call for. Choose a social media marketing agency that cares for your brand.
The rise of actionable vs. vanity metrics.
How do you measure the success of your social media posts? Although many of you would claim that the success of content can simply be measured by likes or shares, the experts now have a different thing to say.
Today—and for the remaining months of 2020 (also in 2021, probably), social media marketing agencies and other marketing researchers & experts claim that there should be a shift to actionable metrics instead. These actionable metrics include, for example, the rate & quality of one’s user engagement given a specific social media content. In this way, you’ll be able to gain the attention of your potential customers more. At the same time, filter those who are simply fancied by the creativity of your content.
Audiences want meaningful connections.
Move away from just hard sell! People—especially your target audience, don’t want to have your products shoved right in front of their faces anymore. Also, you must take note of how your audience—provided the increased access to information, is smarter and more difficult to deal with.
So, now that ‘forceful’ approach cannot be relied on anymore, what should you rather use? Well, the answer is simple. Create a social media content that builds a meaningful connection between you and your audiences.
To help you with this, social media marketing agencies can offer you ways how you can develop an effective approach that is more private and intimate yet is non-intrusive at the same time. Sounds tricky, huh?
Well, you can trust your social media marketing agency to do all of these kind-of-complex work for you. You just have to choose the right one.
Additionally, there are also other social media marketing trends you should consider besides what we have mentioned above. These include creating authentic content (i.e. employee-generated on your IG Story) and increasing your video content. Lastly, you should keep in mind that other than just a venue of selling your products or services, social media—foremost, is a place to nurture trust among your target audience.
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