When and What Time to Post Your Instagram Content
by Chico Orange
Not getting enough engagement on Instagram? You might be posting at the wrong time. Here’s the best time and day to post your Instagram content, along with tips on using Instagram Insights to get data-driven insights that can help you make smarter digital marketing decisions.
Brands that target young, fun, and mobile audiences are utilizing Instagram as part of their digital marketing strategies. Indeed, the platform has seen a surge in marketing effectiveness, with its arsenal of 10,698,000 users in the Philippines alone.
But while some brands are able to enjoy a wide reach and thousands of likes on Instagram, others aren’t so lucky. There are a lot of culprits behind this problem, such as targeting the wrong market, using the wrong platform, or simply posting at the wrong time and date.
As with any other social media platform, Instagram users are more active at certain times of the day. As a player in the world of digital marketing in the Philippines, you should be aware of the best day and time to post your Instagram content to expand your reach and generate more engagement.
So when and what time is it best to post on Instagram?
The Best Time and Day to Post Instagram Content
Experts in the advertising scheme say that the best time and day to post on Instagram is on Wednesdays at 2:00 PM. This is the peak of Instagram user activity where thousands of your followers and target market could be online and scrolling their news feeds.
While it’s definitely ideal for personal use to post only once a week, brands will be looking to put content out more frequently to stay relevant and avoid being forgotten. Hence, brands should be scouting for a wider selection of high-engagement hours and days to post their content.
According to brand analytics on Instagram, the best days and time to post are the following:
- Mondays at 2:00 to 3:00 PM
- Tuesdays at 1:00 to 3:00 PM
- Wednesdays at 2:00 to 3:00 PM
- Saturdays at 1:00 to 2:00 PM
As much as possible, you should avoid posting on Sundays, as this is the day of the week that gets the least engagement.
Use Instagram Insights
While the days and accompanying time slots above are the recommended high-engagement times to post your Instagram content, not all businesses and target groups are the same. It’s important that you customize your posting schedule according to what works best for your brand.
This is where Instagram Insights comes in handy. This tool is a built-in feature on Instagram that displays insightful data you can use to make smarter social media marketing decisions. Among the data that you can retrieve from the Insights feature include:
- An overview of content interactions and accounts reached
- The number of followers and non-followers viewing your content
- Content types and their respective reach
- Your top posts and top stories
- Impressions and profile activities
- Rate of increase or decrease of likes and comments
- Story interactions
- Live video interactions
- Location, age range, and gender of your followers
- Days and time your followers are the most active
With this valuable data within your reach, you can not only determine when your target audience is most active on Instagram, but you also get more insights on who your viewers and followers are and what you can do to boost your reach and engagement.
So take your time to access and analyze the data presented to you by Instagram Insights and utilize them to make better social media marketing decisions.
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