What You Need to Know Before Marketing on TikTok
by Chico Orange
TikTok is steadily becoming one of the most-used and visited social platforms online — and businesses are starting to see the marketing opportunities it presents. But before you jump on the bandwagon, here are the things you need to know before marketing on TikTok.
With TikTok’s dominance online, marketers like you can’t miss out on the opportunities the platform offers for business marketing. For two years now, TikTok has been hailed as the most downloaded app globally and is the fastest-growing social media platform of all time. These acclaimed titles will surely make you wonder about the magic inside the world of what they call “TikTokers”. But first, here are some things you need to know.
What is TikTok?
In the midst of those dancing and acting crazes — not to mention the multiple challenges popping up from out of nowhere, what really is TikTok? The people behind this popular platform claim that it is a ‘destination for short-form mobile videos.’
Through TikTok, users can create different short clips and upload them. These videos are commonly 15 seconds long. Along with its instant commands, TikTok also offers beats that users can dance along with, songs for lip-synching, editing effects to level up a video, filters for fun captures, and more.
Who Usually Uses TikTok?
TikTok, like any other app today, is for everyone. However, the platform is more popular among teenagers. Young content creators have garnered more followers on TikTok than any other social media platform because it’s an avenue where they can express their creativity, relativity, and humor — and a place where there are appreciative viewers.
Further, dance challenges within the platform have grown enormously popular among Gen-Z-aged kids. Millennials and Baby Boomers are also creeping out of their shells to join the craze.
Is There Such Thing As ‘Native TikTokers’?
Yes, it’s kind of serious. Native Tiktokers are a real thing, at least for the big TikTok community. A native TikToker is a star on the platform. Although they may not be famous among the wider audience, they are a hit among teenage viewers in the 14 to 18 age margin.
Many of the popular TikTok influencers — or to borrow the term, “Native TikTokers” — have, in the past, explored Youtube, Instagram, and other social media platforms, but TikTok gives them a bigger opportunity to get noticed, to earn followers, and to share their unique content.
How Does TikTok Work?
TikTok is a platform that mainly aims to entertain viewers through unique and relatable content. Two of its most-used hashtags are #dance and #entertainment — a big hint for most social media marketers and advertisers. This app also features other categories such as pets, advice, life hacks, recipes, cooking, fashion, beauty and skincare, DIY, home renovation, fitness, and even pranks.
Users are updated with the latest trends in their news feeds thanks to hashtags. As a social media marketer, you’ll have to jot this down because hashtags are powerful elements in content creation, especially if you’re aiming to utilize TikTok. These hashtags are to be added to your uploaded videos to enable you to access and reach people with the same niche and interests.
How Can Marketers Make Use of TikTok?
Now onto the meat and potatoes of this article — what do all of these mean for you as a marketer? Simple — the rise and popularity of TikTok prove that you need to take advantage of the platform for your social media marketing efforts, especially if your target market demographics are in line with those of TikTok users.
With short-form entertaining videos being the new social media marketing norm, there’s no doubt how TikTok has gained its popularity and status. So how can you utilize TikTok for your marketing strategies? Here are some tips to get you started.
Begin with a branded channel
Experiment with different content types and generate video content that works for your niche. Creative ideas to market your brand on TikTok may not come around easily, but it should be a walk in the park if you are clear on your business identity, message, goals, and the like. Even small, start up businesses have a vast array of marketing opportunities on TikTok.
One thing you have to know about the platform is that it capitalizes on trends. Hence, your content needs to be relevant enough to show up on viewers’ news feeds or “For You” page. Take advantage of trendjacking and jump on bandwagons to help bolster your relevance and make you more visible on the platform.
Collaborate with influencers
Leverage influencer communities on TikTok. More often than not, popular TikTokers will be willing to promote your brand in exchange for a high-ticket product, service, or affiliate offer. Considering their reach on the platform, influencer marketing strategies on Tiktok will do wonders for your business.
Create a hashtag challenge
Start a cultural trend and take advantage of the strength of the TikTok community. Work around with your own hashtag challenge and video marketing campaign that’s related to your business.
Run TikTok Ads
While you can essentially market on TikTok at almost no cost, you can upscale your strategies by investing in TikTok ads. If you have the extra budget, running TikTok ads is a smart way to reach more viewers and ultimately, convert them into paying customers.
TikTok also provides a good avenue to generate leads. Make sure that viewers know where to go if they want to learn more about you and stay updated on your business. Utilize your TikTok profile bio to add your website link and targeted business information. You can also cross-post your content on other social media platforms like Instagram and Facebook to lead your viewers to your socials and gain a wider audience and more steady following.
TikTok has surpassed other big players like Instagram, Facebook, and Twitter when it comes to user base. It’s high time for you to take advantage of the platform and the social media marketing opportunities it has to offer.
July 16, 2021
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