How to Grow Your Email Marketing Database Fast
by Chico Orange
Want to get more subscribers for your email marketing campaigns? Subscribers that actually make qualified leads and those you can convert? If that was a resounding yes, you’ve come to the right place. We lay down proven tips to grow your subscriber database fast!
Within the digital marketing scene in the Philippines, there are various different disciplines that can help a brand reach more people and convert them into paying customers. There’s social media marketing, optimizing their web pages through SEO, and pay-per-click ads, among others. There’s also the increasingly popular strategy of email marketing, which is a more intimate and personalized approach to target potential customers.
An email marketer wears many hats. They’re relationship builders, value providers, sales closers, brand ambassadors, and lead generators. The latter is perhaps the most challenging. Equipped with copywriting know-how and marketing background, anyone can draft and send an email. What’s difficult is finding people to send that email to — and it shouldn’t be just anyone. They need to be viable leads that you actually have a chance of converting.
Any brand exploring digital marketing wants to learn how to grow its database of subscribers. In this article, we lay down the best and proven tips for growing an email database.
1. Create a GREAT Landing Page
One of the biggest sources of your leads is your landing page, so you have to create a GREAT one. But what exactly characterizes a great landing page? Easy — it should provide and communicate value. Ask yourself: does your landing page tell your audience why they should sign up to your email list?
When visitors find their way into your landing page, they will be asking these questions to help them decide whether or not they want to give you their email address:
- What value do I get from subscribing?
- How are this brand’s emails different from others?
- What type of content will I receive?
- How often will I receive emails?
- What details do I need to provide?
Make sure your landing page answers these inquiries!
2. Provide an Incentive
Not a lot of people will be willing to give away their contact information for no reason. After all, their email addresses are important and protected data. Should they decide to provide their information, they need to have something of value in return. Sometimes, they need a gentle nudge in the form of incentives or freebies.
Find something that matters to your target audience. Ideally, it should be something that solves their pain points. Here are a couple of ideas:
- Free content upon signup
- Free membership in a webinar or masterclass
- Free call or advice
3. Improve Your Forms
To get the details of your subscribers, they need to proactively input their email in the forms on your website or landing page. Your job now is to make your opt-in forms look enticing to convince visitors to provide their information.
A tried and tested strategy is creating pop-up forms to get the attention of engaged readers. You can program your opt-in form to show up after they reach half of the article, for example, or spend a certain amount of time on your website.
Design-wise, keep your forms subtle and simple. Avoid long walls of text and instead, stick to basic copy that tells your readers exactly what to do. It also needs to look good both on desktop and mobile.
4. Limit Where You Place Your CTAs
There are many placements for your CTAs on your website. You can place them at the end of blog posts, at the top of your homepage, etc. But be wary of parading your call to action in irrelevant pages. As much as possible, stick to related blogs or guest posts. Avoid putting CTAs to sign up for your newsletter on your product pages as this can sway customers from the real purpose of those sectors — to make money!
Email marketing is highly effective when done right — and by now, you know that doing it right starts with your lead generation process. Take these tips to find qualified leads that convert and grow your email marketing database fast.
October 28, 2021
October 28, 2021