Customer-Centric Marketing: What is It and How to Do It

Customer-Centric Marketing: What is It and How to Do It

The marketing industry is constantly evolving. But one thing will never change: the importance of your customers. It’s high time to switch to a customer-centric digital marketing approach that creates relationships, connects you to your buyers, and converts into brand success. 

 

Let me ask you something… If there was one thing that you can attribute to your brand’s success, what or who is it? If you answered “my customers,” then you’re on the right track! Nothing else is more important than the people who buy your products or avail of your services. They are the lifeblood of your entire company, which necessarily means that everything you do should be in consideration of your customer. 

 

We hear these words get thrown out a lot: “customer-centric”, “customer-focused”, “customer-centered”. But when it comes to your digital marketing strategy in the Philippines, what do they really mean? And why are they important? 

 

What is Customer-Centric Marketing? 

The marketing scene has evolved exponentially since it first came into existence. From hard-selling promotional ads emerged a more subtle approach that focused on the customer. And from traditional print and TV commercials, we have shifted to more modern marketing techniques that take advantage of the Internet and technology — digital marketing. 

Digital marketing channels and tools have evolved as well, now putting customers and buyers at its core. In the information age, buyers have unlimited resources that can shape their perceptions and behaviors. They are more empowered, which completely puts the fate of a business in their hands. 

With this development in the consumer market, the pressure is on brands to adopt a customer-centric strategy that puts their consumers first — from creating a product that solves consumer pain points to launching marketing campaigns that resonate with potential customers. 

In short, customer-centric marketing is a strategy that puts your consumers first. And it all starts with knowing your market and understanding your buyer. 

 

A Guide to Customer-Centric Marketing 

A modern approach to marketing requires a modern strategy. We lay down a roadmap to customer-centric marketing that can help you target your approach, reach your ideal market, and generate leads that translate to sales.

 

1. Influencer Marketing 

Influencer marketing is all the rage these days — and for good reason. It’s sad to say this, but modern consumers no longer trust brands. Instead, they trust people — those who are like them, share similar pain points, and simply, are human. This is the reason behind the success of influencer marketing strategies. 

By tapping into industry influencers, you are humanizing your brand and paving the way for stronger consumer engagement. But of course, you have to select the right influencers for the job. Look for people who have authority and influence in your industry that your consumers listen to and trust.

 

 

2. Content 

As they say, knowledge is power, especially in the age of unlimited information that’s easily accessible. Consumers are inclined now more than ever to make informed purchasing decisions, seek knowledge, and find solutions to their pain points. 

So you need to provide them with the resources to do so. Modern, customer-centric marketing leverages engaging and incentivized content to not only promote a product or service but to provide value that builds credibility and fosters relationships. 

 

3. Community 

Maslow’s hierarchy of needs identifies the sense of belongingness as an essential aspect of survival, and brands should see how this translates to marketing. Your customers have the unsolicited need to feel welcome and to belong, which is something that you can tap into for your customer-centric approach. 

Cultivating a community is a proven way to connect with customers, form relationships, and provide value. By building a safe space where your market can share information, collaborate with like-minded individuals, and stay updated on your organization and industry, you can earn your customers’ trust and consequently drive revenue. 

 

Customer-Centric Marketing: A Modern and Effective Approach 

The modern and evolved consumer market calls for a modern marketing strategy, and today, that means being customer-focused. By putting your customers at the core of your digital marketing in the Philippines, you can foster customer success, provide value, and drive your business forward. 

Need help forming a customer-centric marketing strategy? Let’s talk!

 

 

 

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