5 Ways to Up Your Social Media Marketing Strategy
According to the 2016 Social Media Marketing Industry Report, 90% of marketers said that social media is important to their businesses. It continues to have a significant effect in advertising since consumers trust the credibility of the word-of-mouth technique. This is because a person puts their reputation on the line whenever they give a recommendation and the only kickback they get is the appreciation of those who are listening.
Tinder, a dating app, just proved the success of this olden technique that was digitalized in launching their app. The CEO and co-founder, Sean Rad said, after literally sending 500 texts, 80% of people signed up to Tinder and the day after they grew by 50%! In one month, users grew from 20,000 to 500,000, and it is all organic.
So if you want to reach and grow your customer base, embrace social media in everything that it is.
Engage your consumers and build relationships
Most of the time, brands feel like another entity entirely different from humans, incapable of having two-way conversations. But consumers are human–they want to be engaged, equipped and empowered. According to Kimberly Whitler, a marketing professor at the University of Virginia, this makes them feel important. You can engage consumers by having presence in forums and equip them with something they can talk about, a product, service or interesting facts. Empowering consumers by asking them for feedbacks make them feel important.
Fostering two-way conversations with your consumer helps you build relationships. The more relationships you can build, the more they will trust you, believe in your credibility, want to do business with you, and eventually, make them loyal. As Andy Sernovitz said in his book, Word of Mouth Marketing, “You will get more word of mouth from making people happy than anything else you could possibly do.”
Each happy consumer is a chance for a recommendation and spread word-of-mouth advertising. According to the 2015 Nielsen’s Global Trust in Advertising, 83% of consumers around the world say they completely or somewhat trust the recommendations of, but not limited to, friends and family. And 66% of them say that they trust consumer opinions posted online.
Engaging contents, helpful advice or humorous posts helps consumer recall your business and also helps stay top of mind with them. But MarketingLand says that consumers don’t want to be bombarded with ads, instead, they want companies to be genuine in connecting with them.
Push your social media marketing to the next level!
So here’s something you can do to create marketing strategies that make your consumer happy.
Register accounts on all major platforms
Just to be clear, social media marketing is not a “fad”, it’s not something that will pass by eventually. There are over 3 billion active Internet users, which is about 45% of the world’s internet users. And about 2.1 billion are in social media. Just like what Emily Copp said, social media for business is no longer optional. Your business won’t survive if you’re not where your consumers are. You can start by creating accounts on popular social media platforms like Facebook, Instagram, Twitter and more. They don’t just offer consumer reach but also business valuable data about their customers.
Take Magic Leap for example; it’s a company that develops a kind of augmented and virtual reality system. Despite having no products to sell or launch, they still have about 60,000 likes on Facebook and 32,000 Twitter followers.
Harness the power of community
Build a community where your consumers can reach you and you to them–this can also let them interact with others and help in spreading word-of-mouth advertising. One way to benefit from a community review, just like in Yelp.
Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists, and mechanics. From then, there are about 121 million reviews written by their customers called Yelpers. And good reviews from Yelpers help businesses attract customers.
Associate with other businesses that share similar mindset
Just like how people make friends, your business should connect with others that have a similar type of high-quality customer experiences as you have. By tying in with websites with strong search engine ranking and website presence, you can interact with them online and share contents.
Marketer, co-founder of Crazy Egg and Hello Bar, Neil Patel said, “Social is a search engine too.” And posts in social media accounts influence search rankings. Most of the time, when you discuss SEO it often refers to Google Optimization, but there are other search engines too. And this includes social platforms where visitors searches, access and interact with the company. So just like your content on your websites, your social media accounts and content can just as easily promote your business.
Employ someone who knows how to use social media effectively
Hire an expert who can manage your business across social media platforms. Someone who can moderate comments, update posts, and answer inquiries. Their only goal is to keep your consumer engaged and updated. And with a good social media team, just like at Airbnb, your reach can go anywhere. According to Holly Clarke the marketing manager of Airbnb, in an interview with Audiense, they have a Global team in San Francisco and country social marketing managers for France, Germany, and the UK, and then a translations team who works on the other markets. In Dublin, a social inbound team who works on any questions people have on social, as well as all engagement.
Social Media Marketing is great for times when your business is on a tight budget, but no matter how engaging and effective this is, don’t forget to try other strategies.
I write coffee induced content.