5 Ways to Avoid Copyright Issues on your Social Media Marketing
Scared of having copyright issues? Fear not marketing friends! Here are 5 tips on how to use images legally on your Social Media Marketing and avoid copyright infringement.
Understand copyright basics
So you know that using images without permission can lead to copyright infringement, right? But what else do you know? Here are key points to help you get ahead of the game:
- You get certain rights, like no one can use your work without permission.
- It’s designated to creative works published in a “fixed form”, so the minute you post a photo on Instagram or other social media sites, you’re protected.
- It covers categories including literary works, performing arts, visual arts, digital content, motion pictures, and photographs.
- If someone steals your work and you want to sue them, make sure you’re registered.
If you want to know more, check out Copyright Basics here.
Don’t skip the Terms
Read the terms of social media platforms you use as they each have different rules to protect the users and themselves. You have to know what’s acceptable or not for each platform. Don’t skip it or just scan through it — take the time to understand their terms. Doing so can save you a lot of time and money in the future.
The right license for your stock images
When using stock images, you can choose what type of license you want — the more expensive it is, the more you can do with the image. Ensure the license you choose allows you to use the images. There are licenses that only allow personal use, online media use, or usage for a limited number of times only. You can look for license guidelines from your stock art service in their website, just like in iStock.
All you have to do is ask
Most people nowadays will let you use their image or video, provided that you give them credit. Let’s take Instagram for example: did you know that reposting is actually a violation of Instagram terms? BUT almost everyone allows and likes reposting, given that they have the decency to link it back to the original profile. Now let’s say that someone is part of the percentage that doesn’t want their content reposted. If they find you reposting their content without permission, they can file a report on Instagram or eventually sue you. So when in doubt, just ask.
Don’t assume Fair use
Fair use is a term thrown around a lot, but do you really know what it means? It’s basically the exception to the exclusive rights that a copyright owner has over their work. It allows the use of images and other work that does not impede the rights of the author. This usually applies to criticism, comment, news reporting, teaching, and research.
There are misconceptions when Fair use can and cannot be applied. You can’t claim Fair use by simply giving attribution to the author. In fact, there are four factors in considering whether Fair use is in play.
Having a better understanding of copyright and remembering these tips above in using images for your social media marketing can help protect you.
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