5 Marketing Campaign Ideas for the Holiday Season
by Chico Orange
Christmas is just a couple of weeks from now — but is your holiday marketing campaign ready? If not, don’t fret! We reveal five marketing campaign ideas that will lead you and your brand to holiday success!
The holidays are just around the corner and as early as now, everyone is starting to get into the Christmas spirits — including your customers! You need to be relevant and present this season, but it may not be as easy as it sounds. Christmas can get stressful and overwhelming for brands, especially with all the preparations and marketing campaigns you’re planning to put out in time for Christmas — but not if you have a solid marketing campaign!
Planning your marketing endeavors for the holiday season can help you pave the way to holiday marketing success. In this article, we give you some tried and tested marketing campaign ideas that make sure your business is showing up where it counts and delivering the best content that will attract new customers, engage viewers, and make your brand memorable.
1. Craft a Social Media Campaign
Of course, the main platform that you should be focusing on this holiday season is social media. It ties perfectly with the nature of Christmas — forming connections, bonding with loved ones, and building community. Your social media posts should be your top priority in your holiday marketing campaign.
Here are some ideas for organic social posts that you can put out in the days leading up to Christmas:
- Educational holiday videos that explain your product or business
- Sales, end-of-year deals, and other events or offers
- Unboxing content from influencers or endorsers
Ultimately, make sure your December content calendar reflects the holiday spirit and spreads the Christmas cheer! Engage your customers to your brand and don’t forget to respond to comments or messages!
2. Publish Holiday Videos
Video is the most superior content format all year round, but it kicks a little harder during the holidays, with 50% more shoppers relying on videos to learn about new brands, products, and services. So you’re going to want to leverage video for your holiday promotions this year. Instead of a regular image or gif greeting your audience a merry Christmas, try your hand in filming a short story or getting creative with animations!
3. Leverage Google Business for Events and Offers
A holiday marketing campaign isn’t complete without events, offers, and promotions! Normally, these would go into your social media pages and are paraded across your website. But there’s a much better platform for them to ensure that they show up on Google.
Post your events and offers directly to your Google Business Profile using the posts feature. This helps your brand become more visible when potential customers conduct a search and allows them to interact with your events and offers more flexibly.
4. Increase Web Traffic with a Holiday PPC Campaign
The holidays are peak season for search engines, with millions of Internet users going online more from November to January. According to Google’s holiday survey, 77% of holiday shoppers say they browse gift ideas online, which explains why this search trend has grown 70% compared to 60% from the past year.
But these numbers don’t mean anything unless you act on them. Thousands of businesses will be trying to take advantage of the holiday peak, giving searchers various options when it comes to websites they visit or e-commerce shops they purchase from.
You need to get in front of your customers and make sure that they find YOU! The key is having a solid PPC campaign that leverages keywords that resonate with your brand and at the same time, are relevant during the holiday season.
5. Retarget Display Campaigns
December is the best time to attract and convert new leads for your brand, but sometimes, it takes more than just a social media campaign or website SEO. A display remarketing campaign may be a good idea, allowing you to follow your visitors and motivate them to act on your website.
Spread the Cheers This Holiday Season
The holidays are an important season for your brand. Take this opportunity to make yourself more visible, attract new customers, and convert them into life-long supporters with a stellar holiday digital marketing campaign in the Philippines!
December 13, 2021
December 13, 2021
December 13, 2021