5 Digital Marketing Trends that You Need to Learn and Implement in 2019
by Derek Luise
With each new year, arrive the brand-new plans that are targeted to improve your business than it was compared to your previous business years.
From achieving new heights to making new success records each are planned accordingly.
You also try to keep an eye on the mistakes that you had faced unfortunately in the early years.
But with the coming year, some activities that used to seem legit, turn into mistakes if performed in the new year. Yes, it works this way. If you don’t keep track of the newest trends that are gonna revolutionize the business strategies.
Such trends are vital.
And all these plans go in vain if you are not aware of the forthcomings. So, you need to get hands on the newest trends that going to dominate the year.
And when it about digital marketing, it suddenly turns into the most important one.
Yes, you read it right.
Now you’ll be wondering, why I said so, but if you think a bit deeper, you’ll get to the core. Digital marketing depends entirely on the audience that you have targeted to serve.
And as we all know, people change and so do their outlooks.
Don’t need to worry. We got your back. Just keep up with the blog, and you’ll figure out how to make it through this unpredictable year.
Let’s check out the 5 digital marketing trends that you need to know and implement this year.
Live chat options that we find in the websites are a common thing now. Most B2B companies have implemented them to make it easier and better for them to keep their website visitors and potential customers in touch.
There was a time when people used to land on a website with a bunch of queries but found no one to answer.
Yes, this used to happen, and it made a lot of companies dry out for not getting proper leads. As a result, they couldn’t match up to their sales goals.
Then, live chats came into action as a savior. But it had its own cons. Live chats, then, used to get controlled by humans and as we all know “to err is human”.
This is the instance that made way for the chatbots. Being machines, they were free from such humane issues.
But you might be feeling, how come is it possible that a chatbot can answer to all the queries, how is it possible to contain such a huge knowledge base that also requires common sense?
Well, there is also a way out for that.
Whenever chatbots found any query out of their knowledge base, they tend to transfer them to their human counterpart, and, BOOM! Problem solved!
Suppose you are travelling and in between you need feel hungry. You must be Googling for the suitable places near you. So, which one do you find easier? Talking to your phone or typing your query?
Guess, the second one didn’t get counted. Yeah, that’s totally legit.
Yes, voice search has always been an easier way. And this trend is gonna increase day by day.
But the thing is, you cannot keep up with the SEO techniques you used to perform when you were performing before. Now you need to emphasize on what people say because no one is gonna utter the keywords while talking to their phone.\
AI and Machine Learning
People in past years used to take AI and machine learning as the doom of humanity. But in real, AI is here.
And AI is so much into the business that companies use it even for gathering insights about both potential and existing customers.
Such insights come up as the most valuable information for the businesses. It helps them teach out to every client with the correct information which makes the clients feel that the organizations are really interested into working with them.
This makes a huge impact on the visitors.
And ultimately, there are two reasons for implementing both AI and machine learning into business. And they are,
- You’ll be able to send the right message to the intended people, and
- You’ll be able to recommend the perfectly fitting products and services to customers depending on their search history.
This is not exactly a new trend but this is something people keep an eye on.
It helps advertising your products and convincing numerous people.
And this works both ways. At times your customers also tur into your evangelists and advertise your products in their social handles, which is indeed beneficial for you.
You’ll also get to know if your customers are enjoying your products and how it is enhancing your customers’ lives.
Customer reviews and contents generated by users are actually good for your business.
Wondering about the reason?
User generated contents make your potential buyers understand the how genuine your products are as those contents contain the positive effects that your products have made in their lives.
This is also something that you need to take care of in 2019.
To your customers and potential buyers, advertisements feel extremely annoying.
And it can be clearly judged by the rise of ad blockers in 2018.
This trend is not going to stop ever. But in real, your business needs advertisements to reach out to a wider audience base.
Most of the times, ads that pop up on the screens, are irrelevant to your customer’s requirements.
If it happens like this that your customer has searched about shoes previously, and an advertisement regarding shoes pops up, it won’t make your users feel uncomfortable.
Take care of the advertisements likewise. And this is the reason of native advertisements becoming the hottest trend in advertising sector.
eMarketers have predicted that native advertisements are going to get even more beneficial in the upcoming years and would garner even more profit for the businesses.
So, it makes sense why it is on my list.
Coming to The End
Digital marketing is definitely a fundamental part of every business.
And, businesses that can’t move along will eventually dry out of leads and collapse. In this age, if you stay in one position, it is no different than going back.
So, to stay along, follow these trends and you are definitely gonna feel the change at the end of 2019.
If you still face inconveniences, let us know. We are here to help you.
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