Boosting Your WordPress SEO: 5 Critical Steps
by Chico Orange
Is WordPress hosting your brand’s website? Do you want to upscale your SEO and rank high on Google SERPs? If you answered “YES!” to those questions, read this blog. We lay down the five most critical steps to boost your WordPress SEO.
WordPress is the most popular publishing platform, hosting ⅓ of the estimated 1.7 billion websites on the Internet today. One of the reasons it’s the number one choice among webmasters and businesses is because of its features that are built for search engine optimization. WordPress has a ton of built-in functionalities and extensions that can help a website rank on Google.
But while it does have SEO features to boot, you still have to do a portion of the work yourself if you want to compete in the top-ranking SERPs. The good news is that it’s easy to navigate your SEO efforts through WordPress — and most of them can be accomplished in a matter of minutes! Here are five critical steps to boosting your WordPress SEO.
1. Make Your Website Mobile-Friendly
90% of Internet users access websites, social media platforms, and search engines through their mobile devices. That means that the majority, if not all, of your visitors are viewing your website through the small screens of their phones.
In line with Google’s efforts to make the user experience phenomenal, it’s rewarding websites that are optimized for mobile. So you want to make sure that every page on your site, from the homepage to your individual blogs, looks good and is navigable on tiny smartphone screens.
WordPress has a myriad of mobile-friendly themes that you can choose, but if you want to further optimize your website for mobile, we lay down some fool-proof tips in this article.
2. Increase Your Site Speed
We’ve mentioned that at the core of Google’s algorithm and systems is the underlying purpose of making the user experience better. To achieve that, they look at various different factors and reward websites that comply with the best practices. On the contrary, they also penalize low-performing websites by dropping them to the low ranks.
One of the things that can get a website penalized by Google, and other search engines for that matter, is a slow site speed. And in today’s era when everything is almost instant, your visitors will leave your site if it doesn’t load in three seconds.
Check your site speed by using tools such as Google Analytics, which gives you important data about your site, including its average page load time. If you notice a high number, don’t worry. You can try setting up caching plugins or compressing any large files on your website to reduce its load time.
3. Get Rid of Thin Content
Thin content refers to any page on your site with text that:
- Is less than 300 words long, and
- Does not provide value to your reader
Here’s what Google considers as thin content:
- Automatically-created content
- Low-value affiliate content
- Scraped content
- Doorway pages
Your website is supposed to give value and benefit your visitors in some way. Thin content does not advance that goal and weighs down the rest of your site. By rooting out thin content, you can focus your SEO efforts on pages that are performing well and optimize them better.
4. Optimize Your Images
A lot of webmasters think that the most important parts of their website are their homepage, blog posts, and contact page. But did you know that your images can also make or break your site’s SEO?
Google image search accounts for 10.1% of the search engine’s traffic, so you want to optimize your images as well. You can do that by adding alt text to help Google scrapers identify the topic of your page and rank it better.
5. Improve Your Site Navigation
Your visitors hate it when your site is messy, unstructured, and unorganized — so does Google. Site structure and clean navigation are important concepts in SEO. Search engines grant more authority points to websites that are well-designed, have connected pages, and are easy to navigate.
One thing you can do to exponentially improve your site navigation is internal linking. This connects the pages within your website and allows you to control and disperse traffic among your different pages. The general rule is to add internal links that lead to the page you want to rank on Google SERPs.
6. Improve Your WordPress SEO With Citrus
With these tips, coupled with basic SEO practices like on-page optimization and keyword research, you will be well on your way to getting your WordPress website to rank and compete on Google SERPs!
If you need a hand optimizing your website, let’s talk! Citrus is a digital marketing agency in the Philippines that can help you maximize your brand’s CMS through core installation, plug-ins, content development, security, and SEO services. Get started with Citrus today.
October 28, 2021