Mobile-First Websites: What’s the Big Deal?
by Chico Orange
For a website to be effective, it needs to prioritize mobile-first. What does that mean, what’s the big deal, and how exactly do you do it? We’re here to give you all the juice on mobile-first websites, why you need it, and how you can get started optimizing your site for mobile.
Did you know that 80% of smartphone users check their phones right before they go brush their teeth? And that even more of them spend time on their mobile devices before going to sleep, when they wake up in the morning, and while eating their daily meals? Of the billions of people currently online, 69% of them are accessing the Internet on their smartphones.
If you read all that and thought “so?”, let us break it down for you. These are just some facts that establish the power of mobile devices. In the digital-first world, how people access and consume information has dramatically changed — they want to get information while on the go.
Because of that, businesses must level up. It’s becoming more important than ever to have a good website — one that is responsive and mobile-friendly! In a study on websites and how they influence consumer behavior, it was found that 57% of users say they would not recommend a business with a poorly designed website.
What that tells us is that we need to create better websites and better mobile experiences. But what does that mean?
What is Mobile-First?
In the digital marketing scene in the Philippines (and beyond), the concept of mobile-first means exactly that — creating a website that is not only accessible on mobile devices but provides the same quality of user experience for mobile and desktop users alike.
Often, that means putting simplicity above all else to enable visitors on their mobile phones to navigate the pages and find what they’re looking for — without all the bells and whistles that you would normally have on a website built for desktop access.
The hard truth to swallow is that this is what our customers expect from us now, with statistics showing that 85% of users report that they expect a business website to look better on mobile than a desktop. To make matters more serious, Google also expects websites to be optimized for mobile, with their mobile-indexing feature that includes mobile usability as a ranking factor.
The bottom line is that putting mobile first when creating a website is a top priority for all businesses. Here’s how you can get started with mobile-first web design.
Tips to Create a Mobile-First Website
1. Keep it Simple
You know what they say, “simplicity is beauty.” That becomes particularly significant in designing mobile-first websites. Mobile screens are several levels smaller than desktop screens, which means you need to prioritize only the most important information for mobile users to see.
Potential customers who visit your website on their smartphones are often goal-oriented — they know what they’re looking for and you should be able to provide it to them in an instant. Get rid of all the hard-to-consume elements like pop-ups, ads, etc.
2. Position CTAs Strategically
While minimalism is the mobile-first mindset, it needs to be balanced with your conversion tactics. The tiny screens of mobile devices make it absolutely crucial that your CTAs are positioned and designed strategically so your visitors can find them.
Make CTA buttons stand out with large, easy-to-read fonts and big, colored buttons. It’s also good to position them above the fold so they show up immediately after your page loads on mobile.
3. Ensure Easy Navigation
To ensure a seamless visitor experience, your website must be easy to navigate. This can be harder to achieve when optimizing a website for mobile, but it’s not impossible. A good practice is to shrink your navigation bar and provide only the most important options. Use navigational buttons to condense secondary elements.
4. Test for Mobile Optimization Regularly
Test your website for mobile optimization and responsiveness regularly, ensuring it looks good, is easy to navigate, and provides the best possible experience for your visitors. Almost every year, a new phone is released, so you need to stay on track with the latest trends and make sure your site works on multiple mobile devices and screen sizes.
Designing a mobile-first website is a BIG DEAL — Google and your users expect it from you! If your website is not optimized for mobile yet, it’s high time to make it a priority.
Looking to improve your mobile-first website? Citrus is a full-service digital marketing agency in the Philippines providing web design and development services to help businesses achieve unique, accessible, and optimized websites. Learn more about us on our website and follow us on Facebook, Instagram, Linked In, and Twitter for updates.
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