6 Digital Marketing Skills That Will Boost Your Income
by Chico Orange
Digital marketing is a vast field with several niches and subspecialties, but there are certain skill sets that boost your competitiveness in the industry. Being well-versed in these hot digital marketing skills makes you a strong candidate and accelerates your career growth.
In today’s digital age where businesses are making grand efforts to meet the demands of modern times, knowing a thing or two about digital marketing is a valuable skill set that can accelerate your career. The demand for digital marketers is at its peak, with the economy growing 10 times faster than traditional marketing.
Digital marketing encompasses a variety of different sub-niches and specialties, such as social media, email, content, ads, etc. If you’re looking for a specialization that can help you advance your professional growth, it’s worth mastering these digital marketing skills that are highly in demand.
Analytics and Insights
In any digital marketing role, it’s important that a professional knows how to measure their results. Businesses are looking not only for people who know how to optimize their work for digital marketing effectiveness, but also for professionals who can extract insights from data.
This is the reason more and more businesses are looking to fill data scientist roles in their organizations — to be armed with an in-house professional who can turn big data into valuable business insights. Whatever digital marketing role you choose to pursue, you can boost your competitiveness by acquiring analytical skill sets.
The ability to form lasting relationships with a target market is an important skill that makes all digital marketing efforts worth it. Big brands are constantly on the lookout for dedicated community managers who understand their industry, the business, the brand, and the ideal customer avatar.
Having community management skills makes you a valuable asset in any digital marketing team with your ability to bridge the gap between the brand and the consumer. While hard skills are needed to become an outstanding community manager, soft skills help professionals perform the job more effectively.
Project Management and Collaboration Skills
In an effort to increase online visibility and generate leads, marketing teams are planning and implementing periodical campaigns that span several digital platforms. To guarantee the success of these projects, strong management and collaboration skills are required.
Leadership capabilities and the ability to work productively with other marketing professionals are valuable soft skills that make a person an asset in a dynamic digital marketing team. While these can be learned with experience and age, it helps to educate yourself on agile project management techniques and implement them into your workflow.
Social media is the name of the game in digital marketing, and the ability to navigate and understand the value of the various social media platforms is a skill that can pave the way to successful social media marketing campaigns.
Among the social media skills that businesses are looking for include:
- First-hand knowledge on how to use social media platforms
- Understanding of the features and the value they can bring to the brand
- Awareness of how social media platforms can serve the brand’s immediate goals
- Ability to foster customer engagement through social media platforms
- Experience and expertise is creating social media campaigns
- Other strategic and tactical knowledge on social media
One way to boost your knowledge and familiarity with social media platforms is to read up on their features — particularly those that businesses can utilize to increase their online presence and influence.
Storytelling skills are highly sought after in the digital marketing space simply because it’s no longer enough to create great content — marketers need to create content that connects and converts. This can be achieved through storytelling.
Effective storytellers know exactly how to share a brand’s story in an impactful way that resonates with the target audience. They also know the right channel, the right format, and the right time to produce content.
The only way that businesses can stay competitive is by staying on top of trends and meeting the demands of the digital era. Effective markers make it a habit to stay current on industry trends and developments that can impact the way they undertake digital marketing efforts. They constantly strive to predict how future trends will shape their industry, career, marketing strategies, as well as the behaviors and decisions of their target market.
Taking the initiative to continue learning about the digital marketing industry can go a long way in accelerating your career growth and making you a valuable member of a digital marketing team. Subscribe to publications, study new approaches and strategies, and educate yourself on new developments in your industry.
Digital marketing is constantly changing and innovating. As a digital marketer, it’s your responsibility to keep your knowledge and skills up to date and position yourself as an expert and thought leader in your niche. The industry that you are in requires constant growth and skill-building on your end, but these all pave the way to making you an effective and successful marketer.
April 22, 2021
March 26, 2021