Branding Design Process
by Chico Orange
Small businesses face a myriad of challenges when starting out, often including limited cash flow. This can make the option of crowdsourcing logo design, or using an inexpensive logo design website that promises a 24-hour turnaround for the amazing price of ₱5,000! extremely tempting.
But keep in mind that branding design is one area in which the old adage “you get what you pay for” is often very true.
Good branding takes time. Time for the brand and competitive research, time for brainstorming and sketching, time for mockups and presentations, and time for revisions. Your logo designer must be acquainted with your brand, understand your company’s history and goals, and know how your company fits in the marketplace.
The final product should be provided to you in a variety of sizes and formats, including a high-resolution vector file. Fonts and colors used should be specified on a brand standards sheet so that future graphics and marketing pieces will be consistent.
Every designer has their own process and finding the right fit for you can feel daunting. Don’t be intimidated. Your logo should be viewed as an investment in the future of your business. And isn’t your business worth more than ₱5,000?
The Process Behind the Brand Identity
When we begin a branding project, we approach each phase from a philosophical and highly critical standpoint. We want to inspect, poke, and prod until we get to the core of a brand. Then we get down to business. Here’s what that looks like. (Download PDF)
June 4, 2018
June 4, 2018