5 Golden Rules of Web Design
As businesses become more and more digital savvy, websites are a must. Employing web designers or web design agencies and expanding the web designing market. But there are many websites out there that could be better had the web designer kept in mind these 5 golden rules in designing a website.
1. Know what the website is for and who it is for.
What’s the purpose of your website? Focus on defining this purpose and design an interface that efficiently serves this purpose. It’s important that you keep this in mind while designing the website but it’s also a necessity to know who your users will be. That’s why you need to study your users, customers or audience. You have to understand the way they think, their preferences, their views, standards, ideas and sentiments.
Take us as an example, we are a digital marketing agency that provides web design among our services. We know that we want people to know about Citrus as a digital marketing agency that provides this service. So we target web designers, companies looking for a web designer or web design agency, people studying web design and more. And then we give them valuable resources that will help them.
2. Research the competition and the industry.
There are so many websites on the internet and the one thing you want is to be considered as one of the many. You want and you should always aim to be unique among your competition. So studying your predecessors and rival websites is a good way to start. Knowing their mistakes and avoiding those will put you a step ahead.
3. Create content that matters.
Now that you know your demographics, you’ll be able to know what type of content are relevant to your users. But be careful from trying to cover too much or you’ll end up reducing the effectiveness of your content. People will come to your website for valuable content that you offer, but they won’t come naturally. Optimize your website for search engine, use relevant keywords so your content will be more visible on the web. Check out our SEO Guide!
4. Don’t forget the call to actions!
What’s the point of having a website without sales, inquiries or leads? Remember that call to actions has a dramatic effect on conversion. A call to action (CTA), according to Optimizely, is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink. So try to always put a call to action on every page. It’s necessary to have at least a short sentence stating the action your user should take and the button.
5. Keep everything simple.
Only put the necessary, whether it’s visuals or texts. Just know people don’t actually read text on websites, they just scan it and extract key phrases and headings. You don’t want important information to be missed out because of unnecessary details. Same goes with the art elements on your website, too much unnecessary design might distract your users and might even affect responsiveness.
Highlight your brand image. Always choose the best elements that describes your brand image, because the look and feel of your website matters. Need help with branding? Read our blog on the stages of branding.
Just keep these 5 rules in mind and your surely create the right website for your brand.
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