What sets successful social media campaigns apart from unsuccessful ones? Here at Citrus, we believe it’s goal setting. We list the 7 most popularly used and most effective goal-setting strategies to help you upscale your social media marketing.    Social media marketing is one of the core concepts that you need to be exploring in today’s digital-first landscape. Both big and small brands are leveraging Instagram, Facebook, Twitter, TikTok, and other booming social platforms to generate leads, connect with target customers, and increase their bottom line.    But while social media marketing may seem straightforward and easy — it’s......

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