Want to know the simple reason your digital marketing isn’t working? Because it lacks a key component: strategy. The truth is, today’s world revolves around the concept of “your digital marketing strategy.” It doesn’t matter what your industry is, who your target market is, or whether you’re in e-Commerce or brick and mortar. If you’re serious about growing your business, you need a clear digital marketing plan and purpose. Why? Because: Today’s consumer is online, period. According to our recent study, 65% of respondents in the Asia-Pacific region go to the Internet to make some form of preliminary online......

Continue Reading