Business


How to Find Real Customers for Your Startup

Successful enterprises go through four stages of maturity. Each one makes extraordinary demands of its leader, who must undertake new tasks, acquire new organizational skills and expand his or her leadership abilities. In this post we’ll focus on stage one, or finding your company’s target audience. This stage truly begins when you commit to turning your idea into a tangible business. For starters, make sure your idea is something you believe in and are genuinely enthusiastic about. Once that’s done, the real work begins. Your primary task in this initial stage is customer validation, i.e. figuring out whether you......

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