Finding the right customers is a top challenge for every small business. This issue is intrinsically connected with yet another challenge – spreading brand awareness. Although it seems that it’s much easier for SMBs to get their message through and reach their target audience in today’s digital space, the truth is that many of them fail to unlock the full potential of available online marketing methods. As a matter of fact, 1 in 5 SMBs don’t use digital marketing at all, while 50% allocate less than $300 a month for this strategy, which translates into a number of missed......

Continue Reading