Key Reminders for Branding That Could Guarantee Success for Your Business
by Chico Orange
Let’s admit it, branding is a lot of work. Moreover, in addition to the seemingly complicated and tiring process is the fact that branding is influential enough to define either the success or the fall of your business.
Although branding is a term that is often thrown around, there are still a lot of people—even among business owners, who have a limited understanding of what this critical business aspect really means.
Well, essentially, branding is what creates a distinction between your business from the others. In a way, it’s like a personality composed of different characteristics such as a variety of graphical elements, consistent style guide for images and content, as well as the more known branding identity traits such as logo, brand colors, and typefaces.
Acknowledging the importance of branding, here we have listed a few yet considered as some of the most relevant statistically proven tips that the best branding agencies in the Philippines, like Citrus, make use of. We hope you’ll take note of these important points we’re about to discuss! Here we go.
Evolve with the ongoing cultural changes
For one thing, consumers remain loyal to a brand not simply because of the quality of products—instead, they choose a brand that upholds the same set of values and beliefs that they do.
For example, here in the Philippines, people are now learning to stray away from using brands that are owned by individuals known for abusing their workers. Many of Gen Z as well as a part of the millennials have now been realizing their shared responsibility as consumers to the people that play a significant role in what they consume—to the common workers.
Especially if there are affordable alternatives for consumers, branding agencies in the Philippines are keen to advise their clients to uphold social justice as a part of their branding. Such advice applies especially to medium and large businesses.
That’s why, if you’re competing against numerous competitors, you must keep this useful guide from branding agencies here in the Philippines.
Know your customers and play it smart, buddies!
Offer complete transparency
Another important aspect that your branding must involve is transparency. Branding agencies here in the Philippines have found out that companies who input extensive branding efforts to show transparency such as having no hidden charges in offered products and services and being upfront to the real total cost of what the consumers have to pay.
Now that consumers are starting to value what’s real over just what makes them initially feel good, now that they are getting smarter, you should keep in mind to always keep up and provide just what they want.
Choose the right colors
Branding agencies in the Philippines, following the finding that color has fuel brand recognition, advise their clients to choose sharp, colorful, and ‘memorable’ instead of using a seemingly uninspired palette.
For now, that’s all we have to share. If you want more of these tips, let us know! You can also contact us and see our portfolio to see and get to experience how our branding functions can help your business.