If You’re Not Online, You’re Clearly Missing Out the Majority of the Filipino Consumers
by Chico Orange
Number of internet users in PH rises to over 50 million
The Philippines is considered a social media hub but surprisingly, many Filipino businesses have no presence online. Regional tech giants are urging Filipino entrepreneurs to tap into the power of the internet.
Every business, has to be an online business. If you’re not online, you’re clearly missing out on the majority of the Filipinos.
Ken Lingan – Country Head, Google Philippines
FACT: Out of 1 Million SMEs, only 10% has online presence and only 1% of them has a website
Many Filipinos are not yet fully aware of the potential of linking their business with the internet. Some don’t know how to do it and does not understand how it works.
The Internet has undoubtedly changed the business landscape throughout the world and will continue to do so in the years to come. It has evolved from being a mere source of information or amusement, into a very powerful tool for promoting your brand, product or service. It is for this reason why industry stalwarts like Google are urging local companies to take a look at online means for marketing their businesses.
Tech industry leaders wanted every Filipino shop and businesses to be online and urge to help the young entrepreneurs not just to develop their own products and services but equally important, make those products accessible to billions of consumers.
Filipinos are Very Active in Social Media
When it comes to Social Media usage, Filipinos would definitely top the bill. comScore released the Southeast Asia Digital Future in Focus 2013 report which highlighted the Philippines as having a 92.2% Facebook penetration rate, the second highest country next only to Brazil. Another report from GlobalWebIndex placed this figure at an even higher 96% social media penetration, the highest among countries in Southeast Asia.
Facebook leads the pack as the social network with the highest penetration from Filipino online users, but other social media channels like Google+, Twitter, LinkedIn, Instagram and Pinterest are also gaining ground. Interestingly, the report also highlighted that up to 71% of Internet users in the Philippines are between 15 to 34 years of age. These pieces of information provide very valuable insights as to the type of markets business owners can expect when going online, particularly in certain aspects that make Filipinos as one of the most unique markets in the world.
Consumers Make Online Searches First Before Making Offline Purchases
Google has teamed up with TNS Infratest and Interactive Advertising Bureau Europe to conduct the Consumer Barometer study. The study highlighted that up to 65% of respondents in the Asia-Pacific region go to the Internet to make some form of preliminary online research before making any moves to purchase products or services offline. The figures go even higher in the Philippines, where it was established that up to 70% of consumers rely or are affected by whatever they learned online in their offline purchasing decisions.
This is just a clear indication of the importance of maintaining an online presence for your business. Without an online channel for marketing and promotion, your business will miss out on the big opportunities presented by this ever-growing online market.
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