Five Fool-Proof Tips to Ace Your Personal Branding
by Chico Orange
In the most recent years, personal branding has evolved to become a difficult and complex process, spanning across the massive space we call the Internet. Gone are the days when you could tell other people who you are through a basic resume, a firm handshake, and a courteous method of communication.
Now, people are looking through your various profiles in the giant social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Each social media account has a different implication on your personal branding, and if you wish to manage all of them more effectively, listed below are five tips and strategies that branding agencies in the Philippines apply.
Focus on an identity.
In order to create a strong brand identity, you first have to have a definition on who you want to be. This will allow you to have a goal to work with, and a specific voice that you’ll be able to carry in your marketing campaigns. Just like with everything else, having a definite goal to work towards will help streamline your efforts into a more efficient and effective process of defining your brand.
Define who your market is.
Ask the important question of who do you want to take your content in? You have to understand that your customers and the users of your services help identify who you are, and create an identity for your brand. Keeping a clear definition of who these people are will help you adjust and accommodate them better, thus creating a clearer brand image for yourself. If you’re exposing yourself to a certain demographic, make sure to research about them, find out about the words they often use, and make sure you allow yourself to be relatable to them.
Follow the 3Cs of branding.
Constant, Consistent, and Clear. These three words have continued to be completely effective for defining your personal branding. Constantly posting makes people get used to your presence in their feed. Being consistent in the schedule of your posts, the length, and your tone solidifies your image for the people that see your content. Clarity speaks for itself, no one wants to read ambiguous content.
Establish a presence.
Establishing a presence doesn’t just mean garnering a huge following. Rather, this means you’ll have to put yourself out there. Get external links, mass produce content, maybe hire a branding agency, especially in the Philippines. You have to understand that in the digital space, you’re competing for the attention of your audience. In order for you to stay afloat amidst the millions of other people trying to define themselves, you have to dominantly establish your presence.
Generate, follow, and listen to feedback.
Constructive criticism may be hard to hear, especially when you’re just starting out. Something about the negative feedback makes you lose your cool, as well as your tenacity to drive your brand forward. However, you will have to push forward and read through them. You can’t ignore their comments, because everything negative they have to say is a goldmine for growth.
Creating and defining your brand can be difficult, especially when you haven’t clearly defined your visions yet. However, there are a lot of resources in the internet that may be able to help you, such as this article, build your brand. The strategies and techniques mentioned above may be daunting at first, but given enough time and capital, you’ll be able to perform more efficiently.
What you have to remember is that services offered by branding agencies in the Philippines are available to contract. This means that you could completely outsource your marketing team as you’re starting up, making it easier for you to manage the other aspects of the business while also being able to maximize your branding and marketing potentials.
April 22, 2021
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