Bricks to Clicks: Why brick and mortar businesses should do E-commerce
According to the Nielsen Global Connected Commerce Survey, buyers usually search for a product online before buying in stores. With many online shops, buyers end up purchasing online, which in turn lessens their chances of setting foot in traditional brick and mortar stores.
In 2020, eMarketer’s expected increase in retail e-commerce sales might be the possible future of online stores. In order for brick and mortar businesses to get a piece from that pie, they have to adapt to where their customers are.Many customers prefer e-commerce or online shopping, and the number one reason is that of its convenience. According to Digital in 2017: Global Overview, 3.448 billion people are active mobile Internet users around the globe. Anywhere and everywhere, customers can shop online via their smartphones, making e-commerce as convenient as it gets.
Benefits of e-commerce for brick and mortar business.
Going online means your customers are not limited to those who are visiting your physical store but can reach everyone over the internet – which is something a brick and mortar can’t do. Your customers can do transactions with your business online anytime they want 24/7. You and your customer can both save time with phone calls about availability, specifications, and other information – details that can be easily found on your page. An e-commerce website provides real-time analytics data and valuable metrics you can use for better customer service.
E-commerce is easily manageable unlike brick and mortar businesses, which require physical presence in the store. There is also limited scalability due to space and infrastructure constraints in brick and mortar while online scalability is easy through the content management system. You can save so much money by lowering overhead costs, utility costs, and other costs necessary in running a brick and mortar business just by going online. It is also easier to find niche products online, compared to the physical world where it takes time and effort just starting the search for a particular product. Now you have a search engine to find what you want making your product or service easier to source.
In GoGulf’s infographic comparing e-commerce store vs. Brick and mortar, there are 14 reasons why you should take your business online. With today’s technological advancement not doing so means losing potential opportunity to multiply your retail revenue and the benefits of having an online store outweighs those of brick and mortar unless you have the budget to have both.