7 Digital Marketing Trends for 2021 to Boost Your Business Online

October 29, 2020

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Create great customer experiences and stay ahead of the game with these 7 digital marketing strategies, tactics, and technologies that are guaranteed to keep your business beaming for 2021!

Being in-the-know with the latest and most effective digital marketing trends has been proven to boost not only a brand’s visibility but also its sales revenue. From data-driven marketing to valuable consumer insights and reliable trend forecasts, there’s no denying that digital marketing allows businesses to stay ahead of the curve and widen their reach.

Here, we have shortlisted the most effective digital marketing trends you can utilize to boost your business online.

Omnichannel Marketing

This level of marketing is defined by the creative incorporation of multiple platforms such as social media, email, mobile apps, as well as blog content.

Omnichannel marketing works by generating an easy-to-grasp consistent voice and relatable brand personality across the said platforms. At present, this degree of marketing is proven to result in an increase of 300% in traffic and sales combined.

To ensure efficient and effective management for this level of marketing, you can contact Citrus—one of the leading digital marketing company in the Philippines to help you out.

Novel Interactive Content

This digital marketing trend includes the use of polls, animated infographics, and contests having an expiry date. The secret to the success behind this trend is being able to effectively produce a high sense of urgency and creative humanization to your target audience.

Customer Service Chatbots

Making customers always feel like there’s someone on the other end of the line will help your business thrive, especially in the digital age. Through chatbot communication, you can help your potential clients to better know your brand, products, and services by creating a personalized and comfortable space for them without spending too much on human resources.

Chatbot communication is greatly utilized by Citrus in a number of their client’s websites which has generated positive impact for each.

Visual Search

Make website navigation an ease for your audience by creating a convenient option of searching your website through visual search. By allowing them to upload an image to administer a query, users can achieve more specific results with less effort. This is especially great for businesses selling various and diverse products who want to provide a better user experience to their clients.

Branded and Live Video Investments

With the appeal of TikTok and IG stories increasing by the minute. especially to the younger generation, one cannot be denied that bite-sized video content will continue to stay on the frontline of digital marketing. With that, spending and investing wisely on branded and live video content can be very helpful in increasing your online presence and familiarity.

Voice Strategy

To optimize your site’s content, you should make use of keywords that are included in top in voice searches or long-tail keywords. To achieve this, it is highly recommended that you create a Google action or Alexa skill to help you connect to your customers.

Marketing in Messaging Apps

Reach millions of your target audience with short and personalized text as advertised in messaging apps like Facebook Messenger, Viber, and WhatsApp. Also, you should take note that your chances of gaining customers are increased to more than 50% just by having a live chat option.

Chico Orange

Geek, Internet Entrepreneur, Graphic Designer, Web Developer, Photographer, Software Junkie, Digital Artist, Technology Enthusiast, Idea Evangelist, Tech Support Blogger, Bootstrapper, Shameless Self-Promoter, Technology Consultant.