6 Benefits of Having an E-commerce Website.
E-commerce has changed the way we buy and sell products. And with the rise in the number of online shops, businesses need to up their game in this competitive industry. Here are some benefits of having an e-commerce website.
Search Engine Visibility
If a physical store thrives through branding and relationships, an online store thrives from the large amount of traffic it gets through the search engines. Billions of people around the globe use the search engine everyday to find products, services, and other things online. The traffic generated from the search engine can influence consumers to turn traffic to revenues, but for a physical store, that’s quite a feat. It usually happens when a person follows a link in search engine results and lands on an e-commerce website. Most people click the links on the first page of the search engine results. Therefore if your e-commerce website is not visible enough, you might have a hard time increasing traffic. With the help of Search Engine Optimization (SEO), you can place yourself on the first page of search engine results and be more visible to your customers.
There are various costs involved when building a physical store; but in e-commerce, lowered cost is the most visible benefit. The reduced cost in e-commerce can, in turn, be passed to your customers through promotions and discounts. You can cut cost for marketing and advertising, because of cost-effective advertising channels available online such as social media, pay-per-click, and organic search engine traffic. You can reduce by hiring a small number of employees by making inventory management, billing, payments, checkout, and other operational processes automated. Lastly, an online store doesn’t need to have a physical store, so you save money from rent or location.
By placing cookies on your customer’s computer or using the information in their registration form, you can give them relevant messages. And by learning their information you can provide your customers tailored lists or descriptions on products and services they want, making customer relations better.
Comprehensive Product Descriptions
A sales person from a physical store can only provide you a limited amount of information, but an online website can readily and easily provide information for a product or a service. A product catalog can provide all the information a customer needs before buying a product. E-commerce can provide its customers updated information which helps them with their buying decision.
Online stores are always open for business. This is convenient for customers who work at odd hours. For a brick and mortar to open at odd hours, they need to hire additional employees and night time security; but in e-commerce, you don’t need night shift employees to process orders.
You can expand your market from local to international with lower investment. With an e-commerce website, you can overcome geographical limitations and make the whole world a potential market. You can locate more customers, suppliers and business partners everywhere in the world.