Are you working harder than you think you should have to work in order to gain traction in your handmade business? If you are working hard and getting results, eventually you will learn to work smarter so you can get the same results with less effort. This would be a good thing.
On the other hand, if you are working hard and not getting the results you seek, your unnecessary struggle could be due to one or more of five specific handmade business mistakes and things that are missing from your entrepreneurial equation. Keep reading to find out what they are, and how to fix them.
Are You Making These Handmade Business Mistakes?
1. You Have No Target Audience
The first question I ask when coaching a new entrepreneur is, “Who is your target audience?” Nine times out of 10, the answer is something like, “Everyone.” This is a fear-based approach to business that wrongly assumes that if you omit anyone from your target audience, you’ll make less money. The opposite is true. The more focused you are on a specific niche, the more money you’ll make, the more fun you’ll have, the more freedom you’ll enjoy, and the less you’ll struggle in your business.
Make it a goal to sell your product to the exact same person over and over again, just with a different name each time.
Drill down deeply into the psyche of your one customer, and then find him or her every day in different places. Doing this will help you pinpoint your perfect buyer persona and ensure that the people who are most inclined to be attracted to your product can quickly spot you in a crowded market place.
Action Step: Survey your customers annually to find out what makes them tick. Get the usual demographic information like name, age and gender, but invest the bulk of your survey exploring their psyche. What keeps them up at night? What are their biggest challenges and pain points? What makes them happy or sad? What inspires them? What kind of change are they seeking in their lives? Use Survey Monkey (or a similar service) to do this.
You are limited to 10 questions with Survey Monkey’s “freemium” service, so either upgrade so you can ask more questions (more than 20 is too many), or be very intentional about the 10 questions you ask.