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How Social Media Analytics Improve Social KPIs

Can you really measure social media ROI? You have an excellent team of social media marketers and copywriters. You know they blog and post regularly on channels like Facebook, Twitter, LinkedIn and others. But, how do you know if the effort is really paying off? Can you track social KPIs to see trend charts that coincide with your business growth? Most businesses new to social media ask these questions during their one-to-one meetings with social media experts. To answer the first question: Yes, social analytics tools can significantly increase ROI of a business. Second, social KPIs are completely measurable and can be significantly improved with time. But, how do you......

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