Your brand encapsulates your business; it represents your identity, your mission, and how you want your customers to see you. Your end goals are getting your customers to purchase something from you, and hopefully earning recurring customer loyalty so those customers purchase from you in the future. There are certain brand qualities that are necessary for this exchange to take place, but none is as important as trust; without that trust, you have virtually no hope of earning revenue. So what is it, exactly, establishes brand trust? There’s an art and a science to this, but for the most part,......

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