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How to Reinvent the Customer Experience to Increase Customer Lifetime Value

Customer retention matters. Research continues to reveal that it’s better to retain a customer rather than acquire a new one. Nonetheless, the 2015 Retention Marketing Survey reported that “60% of retailers report a retention rate of less than 20%.” There’s an opportunity to improve your retention strategy. Start by reinventing the customer experience. How can you keep buyers engaged? How can you anticipate their needs?...

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