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Keys to Getting Your Content Featured by Google

Have you ever been searching for something on Google and seen “featured articles” that relate to your search? Although featured articles were first introduced in August 2013, it feels like a much newer feature to most businesses. These featured articles highlight long-form content for topics (usually generic in nature) that a user might be trying to research.Click Seed notes that according to a Google Webmaster blog on featured articles, “users often turn to Google to answer a quick question, but research suggests that up to 10 percent of users’ daily information needs involve learning about a broad topic.”...

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