Have you ever been searching for something on Google and seen “featured articles” that relate to your search? Although featured articles were first introduced in August 2013, it feels like a much newer feature to most businesses. These featured articles highlight long-form content for topics (usually generic in nature) that a user might be trying to research.Click Seed notes that according to a Google Webmaster blog on featured articles, “users often turn to Google to answer a quick question, but research suggests that up to 10 percent of users’ daily information needs involve learning about a broad topic.”...

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