On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect....
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Have an eCommerce Site? Here’s a Handy SEO Checklist
SEO is similar in all industries and for all types of companies, but there are things...
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How to Reinvent the Customer Experience to Increase Customer Lifetime Value
Customer retention matters. Research continues to reveal that it’s better to retain a customer rather than...
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Growth-Hacking 101
Growth-hacking is more than just the latest buzzword to sweep through the marketing world. Instead, it’s...
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Pushing Boundaries with Video: 6 Steps to Make a Video That Works
Video is one of the most discussed marketing tools around, and certainly one of the most...
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Why You Should Invest in Video Marketing to Grow Your Business
In the rapidly evolving landscape of marketing, businesses are constantly required to come up with improved...
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Doing Good by Doing Well: 6 Digital Tools for Social Entrepreneurs
As a social entrepreneur, I love finding companies and products that help me give back to...
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5 Ways to Improve Your Online Presence
While there is little marketers can do about the upheaval caused by changes to search engine...
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The Right (and Wrong) Way to Do Social Media
Nearly all marketers agree on the importance of social media marketing for business growth. And considering...
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Employees Are What Make a Company Valuable
What is the element of your company that makes it the most valuable to you? It...
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