Let’s admit it, branding is a lot of work. Moreover, in addition to the seemingly complicated and tiring process is the fact that branding is influential enough to define either the success or the fall of your business. Although branding is a term that is often thrown around, there are still a lot of people—even among business owners, who have a limited understanding of what this critical business aspect really means. Well, essentially, branding is what creates a distinction between your business from the others. In a way, it’s like a personality composed of different characteristics such as a......

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