Today competition among businesses is rather sharp. To stand out from the crowd, a company needs to be unique and recognizable by customers. A strong brand is what stands behind each successful product. Nielsen’s Global New Product Innovation Survey discovered that nearly 59% of people prefer to buy new products from brands familiar to them, and 21% say they are ready to purchase a product if it comes from a brand they like. Some people got used to thinking that only marketing specialists do all the job in branding. However, if you say it to professional designers, they’ll tell you how......

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