Your brand is what defines you—it is composed of your target audience’s experiences, perceptions, and notions. A brand captures what you do and who you claim to be as a company. Essentially, a finding revealed by Entrepreneur claims that around 50% of consumers suggest that they consider turning loyal to a brand even during the first purchase. Hence, the need for good branding. A branding that lasts in the mind and hearts of your clients or consumers. Lastly, since branding increases your business value- a strongly established brand can increase a business’ value by giving the company more leverage in the......

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