Q: What social-media techniques can startups integrate into their selling strategies? A: This is really a fantastic question because it highlights a remarkable change in the way people interact with each other and with the businesses they love. Just a few years ago, a small business would be content to have a pretty website, a frictionless checkout experience and a solid handle on search-engine optimization and marketing. This worked because it matched with the way people shopped and bought. While they may have experienced discovery elsewhere, they always began a shopping journey with intent. The above are all still incredibly powerful......

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