Assuring investors that your business model is viable is the hardest challenge that you’ll face as an entrepreneur. Investors want proof you can deliver on your promises; and the option to switch to a subscription model will do more for you than just alleviate investors’ concerns. It will also stabilize your revenue stream. After all, revenue streams can be uncertain: When you build your retail business plan, you make assumptions about average order sizes and repeat purchases. Yet even your best guesses on future sales numbers can be uneducated. That’s why subscriptions work; they remove the uncertainty. Once you......

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